My name is Gustavo Leme. I have been working in the media industry for 40 years.
I worked 17 years at Fox, I took the company of a startup to become the second largest programmer in the market.
I launched National Geographic, FX , Baby TV , Fox Life , Fox Sports , Fox Sports 2 and their high definition versions, having directly negotiated distribution agreements with NET, Claro, Sky, Telefonica and OI TV.
At Fox Sports , I led the advancement of the channel in distribution and sales, also collaborating for the delivery of the World Cup, the Olympic Games and the new building in Rio de Janeiro.
I led advertising sales for agencies, advertisers and government.
In the digital area, I launched Fox Play and we operated partnerships with Facebook in advertising sales.
I recently launched Fox + , Premium a la carte product in two new channels: Fox One and Fox Action .
In the area of content production, I made the first contracts with national producers, taking the channels to a greater correlation with the Brazilian public and making Canal Fox the leader in the market and the National Geographic channel a reference in the category.
My open and conciliatory style has been the basis of leadership work by a winning team and has led me to work in market institutions such as ABTA, APP, Conar and Cenp.
Previously I worked in advertising agencies in the area of media planning and in virtually all media, such as open TV, radio, newspapers and magazines.